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Research Papers

  • Anjani. P.K. (2016), “Impact of Employee Commitment on Intentions to Participate in Change of Banking Sector in Salem District,” Asian Journal of Research in Social Sciences and Humanities, 6(8), 1204-1215.

  • Anjani. P.K. (2014), “The impact of Readiness for Change on Organizational Change of Banking Sector in Salem District,” International Journal of Management and Business Research, 3(4).

  • Anjani. P.K. (2011), “A study on the Types of Organizational Change of the Banking Sector in Salem District”, European Journal of Social Sciences, 25(1), 103-113.

  • Anjani. P.K. (2011), “The Impact on Internal and External Change Initiative Factors among the Public and Private Sector Banks”, Journal of Indian Journal of Community Psychology, 7(2), 266-273.

  • Devi Praba(2016), “An Empirical Study on Role Stress encountered by Frontline Managers in Private Life Insurance Companies”, Asian Journal of Research in Social Sciences and Humanities, Volume 6, Issue 5,pp 1295-1309.

  • Devi Praba(2014), “A study on Organizational Commitment among employees in Life Insurance Companies”, Global Management Review,Volume 9, Issue1, pp 30-36.

  • Devi Praba(2013), “Service Quality in Retailing, Banking and Insurance: A comparative study”, Global Management Review, Volume 7, Issue 4, pp 40-47.

  • Devi Praba(2010), “A study to Assess the Impact of Entrepreneurship on Women Empowerment”. Journal of Management, Volume 6, Issue 1, pp 102-111.

  • Devi Praba(2010), “Customer Loyalty in Banks at Salem – An Empirical Study”, JIMS 8 M,Vol 15, No3, pp 14-17.

  • Devi Praba(2009), “Service Quality at Retail Stores- Customer’s Perception” JK Journal of Management & Technology, Vol 1, Number 1, pp 41-52.

  • D.Ganesan and Dr.M.G.Saravanaraj (2012) “A study on effectiveness of celebrity endorsements towards television viewers perceptive in Salem city”. International Journal of Management, IT & Engineering: April 2012, Vol.2, Issue: 4, pp.42-54

  • D.Ganesan and Dr.M.G.Saravanaraj (2013). “An empirical evaluation on the impact of advertising appeals towards Purchase Intention among Television viewers”.   Zenith International Journal of Business& Economics & Management Research, Vol.3 (3), pp.187-196

  • Dr.M.G.Saravanaraj and D.Ganesan (2013), “Perception of Viewers towards Surrogate advertising on television media” .Indo Global Journal of Applied Management Science, Vol.1, Issue- 3, pp.165-172

  • D.Ganesan and Dr.M.G.Saravanaraj (2014), “ Perception of Internet users about advertisements in Social Media Viewers”. Journal of International Academic research for multi-disciplinary, Vol.2, Issue - 2, pp.147-160

  • K.Riyazahmed, & Dr.M.G.Saravanaraj. (2016, July 02). Implications of Heuristics in financial decision making. Asian Journal of Research in Social Sciences and Humanities, 6(7), 1245-1251. doi:10.5958/2249-7315.2016.00509.8

  • K.Riyazahmed, & Dr.M.G.Saravanaraj. (2016, July 02). Prospect theory, Market forces & Investor satisfaction. Asian Journal of Research in Social Sciences and Humanities, 6(7), 1252-1259. doi:10.5958/2249-7315.2016.00510.4

  • K.Riyazahmed, & Dr.M.G.Saravanaraj. (2015, December 01). A Study on factors influencing buying behavior of securities in Indian stock markets. SNS Journal of Marketing, 7(1), 22-28.

  • K.Riyazahmed, & Dr.M.G.Saravanaraj. (2015, December 01). Behavioral Influences in Investor decisions - An Indian perspective. International Journal of Advanced Research in Management, Architecture, Technology & Engineering - IJARMATE, 2(3), 47-58.

  • K.Riyazahmed. (2012, April 01). Determinants of capital structure: A case study of Automobile manufacturing companies listed in NSE. IJMFSMR - International Journal for Marketing, Financial Services & Management Research, 1(4), 47-52.