Educational Qualifications
- Ph.D (Management) – Bharathiar University 2015
- M.Phil (Business Administration) – Annamalai University 2007
- MBA (Marketing) – Bharathiar University 2005
- B.Tech (Textile Technology) – Bharathiar University 2003
Work Experience
- Worked as Manager at Anithaa Weaving Mill (P) Ltd from August 10, 2005 to March 31, 2008 (2 years 8 months)
- Worked as General Manager at Hesperidiun Food Paradise from April14,2008 to September20,2011 (3years 5months)
- Working as Assistant Professor at Sona School of Management, Salem, India from Feb 20, 2012 to till date.
Professional Affiliation
- Acted as Resource person for many Entrepreneurship development, Marketing, motivation Programmes
- Team Work for JSW SL Middle level managers in 2015
- 6 Days programme on Branding and Promotion for 40 Entrepreneurs under NEEDS (New Age Entrepreneurs Development Scheme) by TN State Govt – hosted by Salem Productivity Council
- Building Client Loyalty & Recovery of Lost Customers for Thriveni groups, Salem in 2015
Areas of Research
Publication
- Paper titled "Quality of Work life in Academia", National Journal on "Journal of Empirical Research in Management (JERM)", volume1, July 2011
- Paper titled "Quality of Work life in Academia", International Journal on "South Asian
Journal of Socio-Political Studies (Sajosps)", Volume. XII.No.1 July-Dec-2011
- Paper titled "Social Entrepreneurship in India", National conference on "Entrepreneurship Management", Vel Tech High Tech Engg. College, Chennai, Sep 14, 2012
- Paper titled "Advancement in Technology & Strategies in Banking for Enhancing CRM", International Journal on "International journal of Functional Management", April2013
- Paper titled "An analysis of work culture environment for employees in SAIL, Salem", International Journal on "Emerging trends in Management Research", June 2013
- Paper titled "Work life balance among employees in Hospital Industry", National Journal on " Karpagam Journal of Management", volume1, June 2014
- Paper titled "Mobile banking: A new era in customer service", National journal on New age marketing mantras- realities &emerging trends, Sep 2014
- Paper titled "Social media marketing success stories", International Journal on
"International journal of applied management & business utility", volume.No.2 June 2014
- Paper titled "Entrepreneurial Education and reflexive practices", International Journal on "International journal of applied management & business utility",volume.No.3 July-Dec 2015
- Paper titled "Entrepreneurship Through Innovation Strategies", Shanlax International Journal of Management, Vol 3, Issue No. 1, Jan 2016
- Paper titled "Servicescape and Service Satisfaction: Spin-off on Service Life in Management Schools", Asian Journal of Research in Social Sciences and Humanities, August 2016, ISSN 2249-7315
Coordinated MDP/FDP Programmes
| Topic |
No of days of the programme |
Beneficiaries |
| Coaching and Mentoring through NLP |
1 Day – Aug 5, 2011 |
MBA Faculty |
| MDP for Middle level Managers of JSW on 'Change Leadership', Salem |
5 Days – Dec 3 – 7, 2013 |
JSW SL Middle Level Managers |
| Open MDP organized on 'Social Media Marketing for Business' |
2 Days – April 4 & 5, 2014 |
SMEs |
| MDP on Managerial Effectiveness for the Middle and Senior Level Managers of JSW Steel Ltd, Salem |
5 Days – Feb 10 – 14, 2015 |
JSW SL Middle Level Managers |
| MDP on Interactive Dashboards for Management Reporting |
1 Day – March 5, 2016 |
SMEs |
State / National / International Level Seminars, Conferences/ FDPs attended
- Attended 3 FDPs, 6 National Level and 10 International conferences and Seminars
OTHER RESPONSIBILITIES HELD
- Core team member for Industry Institute Interface
- Placement Coordinator for MBA & Student Placement Cell (Engineering)
- Public Relations Officer for Sona College of Technology
