Expert Session on “Segmentation, Targeting, and Positioning in Marketing”

Sona School of Business and Management organized an enlightening Expert Session on 8th October 2025, led by Dr. Sujata Khandai, Professor & Director, Amity University, Uttar Pradesh.

The session offered deep insights into the core pillars of marketing — Segmentation, Targeting, and Positioning — while also emphasizing the role of Repositioning and the Marketing Mix in sustaining competitive advantage.

Dr. Sujata Khandai’s engaging delivery connected theoretical concepts with practical applications, enabling students to understand how marketing strategies evolve in response to dynamic market conditions.

Key Outcomes of the Session

• Gained a clear understanding of market segmentation and its relevance.
• Identified approaches for targeting and communicating value effectively.
• Explored positioning as a tool for brand differentiation.
• Understood the role of repositioning in changing market conditions.
• Connected the marketing mix (4Ps) to strategic brand management.

Sona School of Business and Management extends its heartfelt thanks to Dr. Sujata Khandai for sharing her expertise and inspiring our learners with valuable marketing perspectives.