Privacy Policy

Sona School of Business and Management ("SSBM," "we," "us," "our") is committed to protecting the privacy of visitors to www.sonabusinessschool.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

a) Information you provide directly:

• Name, email address, phone number, and message content when you use the Contact or enquiry forms
• Application details (academic history, contact information, program preference, etc.) when you apply through our admissions portal (hikaapp.sonastar.com)
• Any information you submit when registering for events, webinars, or downloads (e.g., brochures)

b) Information collected automatically:

• IP address, browser type, device information, and pages visited, via standard web server logs
• Cookies and similar tracking technologies (see Section 5)
• Interaction data collected via the Meta (Facebook) Pixel, embedded on this website, which helps us understand how visitors arrived at the site and measure the effectiveness of our outreach on Facebook/Instagram

c) Information from third-party embeds:

• Google Maps and YouTube embeds may set their own cookies and collect data per their respective privacy policies when you interact with them (e.g., playing a video, viewing the map)

We use the information collected to:

• Respond to enquiries and contact requests
• Process and follow up on program applications
• Send information about admissions, events, and programs (where you've consented)
• Improve website content, layout, and user experience
• Measure and improve the effectiveness of our marketing/advertising (including via Facebook Pixel analytics)
• Comply with legal and regulatory requirements (e.g., AICTE, NBA, university reporting)

By submitting information through our forms or application portal, you consent to SSBM collecting and processing your data as described in this policy, for the purposes of admissions processing, communication, and institutional recordkeeping.

This website uses cookies to:

• Enable core website functionality
• Understand visitor behavior and improve the site (analytics)
• Support advertising/retargeting via the Facebook Pixel

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features (e.g., embedded videos or maps).

We do not sell your personal information. We may share information with:

• Internal departments (admissions, placement, faculty) for legitimate institutional purposes
• Our online application portal provider (Hika/Sonastar), to process applications
• Regulatory or accrediting bodies (AICTE, NBA, NAAC, affiliating university), where required
• Service providers who help us operate the website (e.g., hosting, analytics, Meta/Facebook for advertising analytics), under confidentiality obligations
• Law enforcement or government authorities, where required by law

We retain personal information for as long as necessary to fulfill the purposes described in this policy — including the duration of the admissions process, and thereafter as required for academic recordkeeping, alumni relations, or legal compliance.

We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Subject to applicable law, you may:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information, where applicable (e.g., withdrawing an enquiry, subject to institutional recordkeeping requirements)
• Opt out of promotional communications at any time

To exercise these rights, contact us using the details in Section 12.

This website and its admissions process are intended for prospective postgraduate students and are not directed at children under 18. We do not knowingly collect personal information from children.

Our website contains links to third-party platforms (social media, the admissions portal, alumni association site, YouTube, Google Maps). This Privacy Policy does not apply to those third-party sites; please review their respective privacy policies.

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.